A Tailored Look

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Think of it as a more stylish flea market with live music. And food trucks. And bourbon. This weekend’s NorthernGRADE event at aVenue in downtown Nashville not only provides one-stop shopping from some of the best craftspeople in Music City — including Otis James, Billy Reid, Imogene + Willie, Emil Erwin and Cause and Effect — but also a high-quality sampling of artisan goods from around the country, all under the same roof.
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One step into Rhett Boyd’s surf shop in Charleston, South Carolina, and you might feel confused. His surf shop doesn’t carry Billabong, Roxy or Quiksilver. And forget beach music; Rhett prefers rock and roll. He’s an owner who meets customers at the door, and rather than offering a lackadaisical “s’up,” Rhett offers a glass of bourbon or a cigar. Or both. It’s clear that in the world of surf retailers, Rhett’s gone rogue.
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