Think of it as a more stylish flea market with live music. And food trucks. And bourbon. This weekend’s NorthernGRADE event at aVenue in downtown Nashville not only provides one-stop shopping from some of the best craftspeople in Music City — including Otis James, Billy Reid, Imogene + Willie, Emil Erwin and Cause and Effect — but also a high-quality sampling of artisan goods from around the country, all under the same roof.
One step into Rhett Boyd’s surf shop in Charleston, South Carolina, and you might feel confused. His surf shop doesn’t carry Billabong, Roxy or Quiksilver. And forget beach music; Rhett prefers rock and roll. He’s an owner who meets customers at the door, and rather than offering a lackadaisical “s’up,” Rhett offers a glass of bourbon or a cigar. Or both. It’s clear that in the world of surf retailers, Rhett’s gone rogue.